Whether it is your first foray into the digital world or not, getting a new website design can be the single best business decision you can make. But if you are still on the fence about this move, let us help enlighten and guide you in making the most informed choice possible.
In this article, we will share the top seven reasons why it makes sense to invest in a new website design. We provide practical reasons and their real-world applications so that you can clearly see how they can be useful for your business. Read on…
To Be Competitive
According to the latest Statista.com research findings, there will be approximately 4.6 billion mobile phone users in the world. With this statistic, internet access penetration is also expected to rise as the year progresses.
As an entrepreneur, there is no better time to stay at the lead of the pack than today. By getting a new website design for your business or personal brand, you are setting yourself apart from your competition. At a time when your competitions have not yet established their online presence, you should begin creating your own.
A new website will allow you to get online for your niche or industry early. Your website will become the go-to site for customer searching for services or products that you offer. And since your competitors do not yet have their online presence established, all the associated customer leads and subsequent sales will be yours to capture. Isn’t that great?
Another reason why it is a good move to invest in a new website design is that a new website can be an effective tool in spreading the word about your business rebranding. This is particularly useful for businesses who have not yet seen success with their current list of products and services and wants to reformat their own company.
Business rebranding can be done by simply changing your business goals and objectives. Or, you may still have the more or less the same goals but you just want to present new packaging and branding identity designs for your products.
Getting a new website design to match the reformatted products and services that you are offering will create a sense of coherence between your marketing campaigns. This will be more effective if you also use the same branding elements in all your web properties as well as your print and on-site marketing collaterals.
New Products or Services
Earlier, we talked about business reformatting or rebranding and this mainly happens whether or not new products and services are created. The next reason why it pays to invest in a new website design is entirely different from the previous reason we have just discussed.
If your business or company intends to launch new products or offer an exciting new business, having a new website design to complement the product launch can work wonders for your brand.
For instance, if you are the manufacturer of wooden furniture and you want to launch a new furniture line that is all made from responsibly sourced wood made by local furniture makers, a revamped website design will work wonders to help increase traction to your new furniture line. This same approach can then be applied across different industries as long as you take the necessary steps to make the new website design match what you are selling.
Increase Average Visit Duration
Another more practical reason why it makes sense to get a new website design is its effect on your customer engagement. Customers who visit your website are more likely to stay on the page to read and find out more about your services or products when these pieces of information are presented well.
And when the average visit duration to your site has increased, search engines are more likely inclined to rank your website site. This then brings your website (and, in extension, your business) at the top of the search engine results page and can mean more chances of being visited by more potential customers.
Just by simply getting a new well-designed website, your business’ earning potential can dramatically increase. What’s more exciting is that you can track and see the increase in average page visit duration in real-time and then compare its effect to your daily or weekly sales.
If you want to see this kind of result for your business with just a simple shift in website design, then what are you waiting for?
Sleeker User Experience
As more people have access to the internet, more people begin to ask for improvements to the websites they visit. People want to access sites at fast speeds without having to wait. And if they are told to wait, they want to be accurately informed of the page’s status.
As the website owner, you can help improve your website visitors’ browsing experiencing by making sure you get a new website design that is optimized for smooth user experience.
User experience is a buzzword in the online world today because it can be used as an indicator of a site’s relevance and helpfulness. When search engines and even real people find that they can use all the features of your website without too much loading times or if a site uses helpful and creative page loaders, they will be reminded of the enjoyable time they spend on your site.
That is why if you wish to evoke a positive user experience from your brand’s official website, you should better invest in UX-optimized new website design. Getting this as a non-negotiable feature for your website will definitely help you and your business in the long run as more and more people appreciate the ease to which they can navigate through your website.
Better User Interface
Another reason why it is practical to get a new website design may be due to the fact that a new web design means the customer also gets a new user interface. In most cases, a better user interface will work hand in hand with having a better user experience.
But before you can achieve a problem-free website user experience, you need to make sure that your website only has the best functionalities and physical features. To provide a better user interface, you may have to choose a new website design that revamps your current menu navigation, your site widgets, and even the kind of logo design you use.
All these things may seem easy to change at first glance. But if you want your website to have a more put together look, choose a new website design that follows a theme. You can even go through some design sites like Canva.com and Template.net to get some design inspiration. These sites contain thousands of design elements and pre-made templates that can be incorporated into your website to make have a better-looking user interface.
Optimize SEO and mobile readiness
An important reason why you should invest in new website design to get your webpage ready for SEO and for a new mobile format. As we have mentioned earlier, mobile phone use is predicted to reach 4.6 billion users within the next year.
This means that more and more people will have direct access to the internet using their mobile phones. And as an entrepreneur, you need to get yourself and your business ready to meet the needs of this new tech-savvy market.
Getting your website optimized for search engines also means that your site is more likely to show up in the search engine results page than ever before. Remember, the money is on the first page of the search results as these are the sites that people will trust more and click on more.
By getting a new SEO and mobile-ready website design, you are making your business more adaptable to the changes in the market. And when you do so, your business is more inclined to reap all the benefits from this transition.
Are You Ready to Get a New Website Design?
Of course, getting a new website design is half the battle when it comes to online marketing and getting the necessary traction for your business online. But still, this is one great step that any business owner and entrepreneur can do without having to spend too much.
If you truly want your online business to succeed, leverage your new website design with an effective email and social media marketing strategy. It may take a little while for you to learn everything you can about these kinds of marketing strategies. But once you get the hang out of it, the steps will fall into place and it will all be very easy to implement.
We hope that the seven reasons we have enumerated in this article have indeed helped convince you into taking that first step. You may just be investing on new website design but when you look at that decision from a different perspective, you will see it as the start of a new stage in being a more knowledgeable and more competent business owner. So, take that first step now.
Who Says Great Social Media Marketing Can’t Be Done Quickly?
The push for all businesses to be active online has never been greater. Social media marketing is as integral to a company’s success as having a website or appearing on Google. But how can entrepreneurs perfect their social media management without dedicating too much of their valuable time to just one aspect of their business?
Marketing agencies hear this all the time from business owners: “I just don’t have time to be on social media.” But the truth is, many businesses can’t afford to not be on these platforms.
In fact, 71 per cent of people is more likely to make a purchase based on social media referrals.
That’s a statistic worth capitalizing on!
So, what tools are available to make the job easier? In this article, we’ll share our top three social media marketing tools that will make promoting your business easier, faster and more effective.
Here they are:
Maybe your business doesn’t sell enough products online to warrant building an entire custom eCommerce site. But every now and then, you have something you wish you could promote online and it’d be much more convenient if customers could purchase it from their computers or mobile devices. If so, Gumdrop is the social media marketing tool of your dreams.
Gumroad allows users to sell products, subscriptions, apps, and other online items simply and easily, without the need for a website. Gumroad easily integrates with social media platforms like Facebook and Twitter and can be embedded onto any website.
The best part? Gumroad is significantly cheaper than most eCommerce platforms, but still allows you access to all the background data you need. With their in-depth analytics and customer management features, you won’t believe the quality and efficiency of this tool.
Other features include:
- Personalized landing pages
- Ability to import existing email lists
- Ability to set up discount codes
- Pricing and payments in all major currencies
- Shipping management
- Custom URLs
Business owners all over the world have struggled with the inability to schedule posts to Instagram as conveniently as they can to other social media platforms. This is because Instagram’s application programming interface (API) does not yet allow this capability. However, Schedugram has found a workaround! While still bound to Instagram’s stipulation that the platform must be accessed through a mobile device to be fully functional, the folks at Schedugram got a little creative. They use a pool of cell phones and an encrypted VPN tunnel to make scheduling posts to Instagram possible.
Read more about Schedugram’s unique process here.
In the end, business owner’s are able to upload content they want to share to Instagram, select the time and date they want it to be shared, and enjoy peace of mind. Schedugram will even make sure your photo is correctly sized for Instagram, meaning no more editing on your end!
All in all, this amazing social media management tool is a game-changer.
There are few social media tools as helpful or as valuable as BuzzSumo. When it comes to finding relevant, time-sensitive, interesting content that will appeal to your target audience, BuzzSumo is the ace that every business should have up their sleeve.
Stop scouring Google News and other feeds for content to share. Let BuzzSumo do the research for you!
This social media marketing tool compiles the most talked-about and engaging content on the web in any given category and then organizes the results based on how well they are performing online.
Imagine! No more guesswork. Just the ability to confidently post to your social media platforms! Because when you find content through BuzzSumo, you are able to see precisely how each piece of content is performing on the world wide web at any given moment.
Sounds too good to be true right? But it’s true! You can even find influencers in any given industry and set alerts so you are notified as soon as the content is shared with a specific keyword in it.
Never stress about finding winning social media content again! Trust us, there’s a reason so many social media experts can’t function without this tool.
Your newsletters don't have to be a chore. Writing about what you do should be an enjoyable experience and when it is, it will reflect in the content - which then leads to a better read for your users!
One thing that can be frustrating is getting that content out there.
For some businesses, newsletters are all they do, and these kinds of companies have become staples in almost every online marketing strategy.
Many email services like Gmail even have separate tabs now devoted to promotional emails so users can have them all organized in one place.
In the past, some companies tried to mail out their newsletters from their own email. With the advent of spam, new rules were introduced that make taking that approach dangerous to your business.
If your email is seen sending out massive waves of emails, you risk all emails from your domain being marked as spam, and then never seen by your followers or clients.
Today we're going to look at which companies you can use to craft great looking email newsletters and then send them easily to a database of followers. These companies won't get your email tagged as spam and their tools make your newsletter creation a lot more fun.
MailChimp is a big favourite for many companies and agencies. It's got an evolving interface that has been updated over the years based on user feedback. You can upload your email lists as a CSV/Excel file and the system will automatically check to see which columns are the user's name, email etc. (this feature is available in most newsletter platforms as well).
They have a great selection of templates to choose from that can then be further modified to suit your brand. Keep in mind, a professional marketing agency can help you create a customized look that blends in your brand, rather than choosing a template that will be used by many other companies.
You can review the open rate, users can easily unsubscribe, and you can then revise your next newsletter based on the metrics viewable in your MailChimp account.
It offers split testing as well so you can try out different versions of your same newsletter to see which resonates best with your users.
Pricing varies depending on how many users you can to send to. Their forever free plan may work for some businesses with lower than 2,000 subscribers. If you have more than 2,000, you have options to pay as you go or subscribe to a monthly plan.
The big difference with GetResponse is that it's suited to users who want to complete their newsletter with a landing page or who are offering webinars. If your reason for sending out newsletters is that your business hosts webinars and you're engaging your users each month then this company is ideal.
Within the interface you manage your newsletters with this service also has a tonne of extras specifically for webinars. They have really targeted that market and have features like Autoresponders, email reminders, and 1-click logins that make the whole experience easier for you and for your users.
Their landing page templates may also appeal to companies who do monthly offerings/sales and need a unique page of content to send the user to.
MailChimp is a great service, but if you're looking for something that offers more services directed at webinars and that allows you to create a custom landing page, then sending users to from your newsletter then this is a better option.
3. Constant Contact
Constant Contact has always been a big rival with MailChimp for being the brand name in email marketing. It's a huge company and it's a great option if Facebook is a big part of your online marketing strategy.
Constant Contact has an email option that is designed so users can easily share your newsletter on Facebook. Other providers do have features similar to this but they're not as focused on that feature as Constant Contact.
The big plus with this company is the support. If you run into issues you can easily get help, and if you have trouble learning the interface at all there are many resources available to help you find the answers you need.
This option can be considered the most social media-friendly and has all the major features of the others noted. If your online marketing involves Hootsuite (you can integrate this into Hootsuite) and you focus your efforts on gaining traction on social media then this is a great newsletter tool for you.
AWeber is an extremely popular option and recommended by many professional marketing companies. It gives you five plans to choose from and a long list of features such as unlimited email marketing campaigns, follow-ups, lists and Autoresponders.
Many people believe their Autoresponder platform is superior to other companies, allowing businesses to automate the process of delivering personalized emails to customers on a schedule.
GetResponse and AWeber offer similar core features. With AWeber, you pay a monthly fee starting at $19 US based on your list size, allowing you to send out as many campaigns as you wish.
There are many more options out there to choose from too. Email newsletters are a massive business tool and a big part of the online marketing industry. It's difficult to say which is best, since most offer the same list of major features and then differentiate in more niche market opportunities.
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.
Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293
In our digital age, it might be hard to keep up with all the advances in technology. So if you don't know what a "chatbot" is, you're probably not alone. Let's begin with defining that term. Essentially, a chatbot is simply a type of computer program that engages in conversation with people, either through text messages or audibly. Popular chatbots include IBM's Watson, LiveChat, and LivePerson, to name just a few. But even if you don't own one of these devices, you have probably interacted with a chatbot without even knowing it. Many companies currently implement this technology, particularly for information gathering tasks or customer service purposes.
Given the global nature of our modern world, as well as the fact that chatbots are already a commonly used form of artificial intelligence, it will probably come as no surprise that one of the most sought-after products in this field is the multilingual chatbot. The technology is still in its infancy, and it's easy to understand why. Programming a chatbot with the capability of simultaneously translating language is extremely complicated and time-consuming. There are rare examples of multilingual chatbots on the market today - such as Language I/O® Chat, a product designed to be a customer support tool - but they are few and far between. However, the day will certainly come when a variety of multilingual chatbots are available to businesses. After all, there are several situations where these programs would be useful.
But today, more often than not, those companies that would benefit the most from multilingual bots are instead opting to build separate bots for different languages. This makes sense considering the complexity of creating a multilingual chatbot. But whether you own a business that would greatly benefit from this type of program or not, it's important to remember that what we're really talking about is a machine translation. As much as some of us might like to believe that artificial intelligence is capable of high quality, simultaneous translation of multiple languages, there are many challenges to overcome before that can be achieved - challenges such as:
- Differences in word usage and meaning between different regions - even if they speak the same language
- • Cultural sensitivities need to be understood and considered to ensure that you don't alienate or offend your users
- Before translation can take place, your multilingual bot must have the ability to understand what language a user is speaking, so it should include a language detection tool - but this type of tool will only work if you already have a multi-language database
- Regional accents can vary wildly, so it would be best to implement several rather than to limit yourself (and your target audience) to a single one
And these are just a few of the issues faced by companies embarking on the task of creating their own multilingual chatbot tools.
Although the task is incredibly daunting, there are no doubt companies that would benefit enough from a multilingual chatbot so that it would make it worth the time and effort to actually try to develop one. But in the meantime - certainly at least until the technology has advanced far enough to meet current needs - let's pause to remember one important fact: machine translation is no match for the high-quality translation services provided by a trained, experienced linguist. The future of the Internet could very well involve a variety of multilingual chatbot tools, but we're not there yet. If you're attempting to expand your business to reach a global audience in 2019, the most feasible way to do that might very well be the old-fashioned way: with translation services provided by an actual person.
At MI Translations, our commitment to our customers is as unwavering as our dedication to providing accurate, precise translation services. We have been able to distinguish ourselves because of our team and the processes we employ to guide our work.
We're committed to excellence in everything we do. It's that simple.
We would be happy to provide you with a free quote for your translation project: https://www.mitranslations.com/contact-us/
Article Source: https://EzineArticles.com/expert/Marina_Ivanova/2355900
If you are a businessman, it has become an absolute necessity to have a website for your business. But before you build your website that will reflect your values, whether intentional or unintentional, you should keep in mind that whenever you step into a new arena, it is going to take its time before you really get a grip on its essential and integral features. With hundreds of websites coming online every day, it has become very difficult to stand out and subsequently to get customers. Many of these websites fail to do what their owners imagined and, there are many reasons behind that. Let's look at some of the things that you should keep in mind to avoid the fate of these failed websites:
It is the first step and the most important one. You have to be very clear about the purpose of creating your website. The standards and purpose that you will set now for your website will be used later as a parameter to judge the website later.
It is a necessary step and you need to remember that design might seem like something which about how it looks, but really it is about how it works. Your website's design should be reflective of your brand's identity and it should also be easy for the user to navigate through it.
3. Content (Very important)
Just like the saying goes, "Content is King"
The content of your website should be controlled by you as you know better about your business but leave the responsibility of placing and arrangement of this content to the experts as they know better about how to use this content to make you rank higher on Google searches.
4. No Guarantee Of Customers
It is important to know that creating a website and getting it live is not a guarantee of a flood of customers. The customers that visit your website will only contact you if they see any value in your company. You need to have a unique proposition to stand out.
A website is always a work in progress. You need to constantly maintain it to make sure that it functions smoothly. Whether it is a bug or the problem not getting ranked, it takes frequent checks to fix these problems.
So, don't squander the opportunity of creating a strong and effective online presence. Check this list before you hire me to build your website to get the desired results. If done right, your website can be a game changer for your business, I can assure you that.
Reaching the target audience and encouraging engagement are challenging for businesses today with all the updates and changes. Out of all forms of media circulating on the internet, video is the one that's on top. Why is it the top and the rising trend today?
Think of a topic and there's probably a video about it. For many people, videos are fun and easy to consume. It's no wonder why it's effective at marketing your products or services. Want to know other benefits of video marketing?
To get more visibility, businesses also put effort into search engine optimization. The good thing about videos is that it can boost your website's traffic. Videos increase a visitor's time on your page if you get them hooked enough to finish or watch a good chunk of it. You can also share it on platforms such as YouTube, Facebook, Twitter, Instagram, and many more.
Works for Many Types of Audiences
Making fun and creative video is hard, but watching one is not. Your target audience can view it anywhere and anytime--from their sofa, on the commute, at the office, before they go to bed. The possibilities are endless. People go on the internet to relax and unwind. Most times they won't be inclined to read through your explanation about your product.
It doesn't mean that they are completely shut off from buying. It just has to be less work and more entertaining. How do we do that? Show it with a short entertaining clip, an effective script and attractive graphics.
Highly Shareable Across Platforms
You've seen how many videos go viral on social media in a matter of hours. It doesn't have to be boosted. All you need is to be innovative enough to catch the interests of your target audience. Aside from that, social media platforms now prioritize video content more than images and text posts. They also increase your posts' reach when you can gain more personal engagements such as reactions, shares, and comments. And there's no content more capable of doing that other than video.
More Effective for Ads
Compared to banner and sidebar ads, video ads are not immediately skippable. Within the short time frame, you have the opportunity to capture your viewers' attention so that they continue watching. There's definitely more you can accomplish, given the right copy, so don't forget to include a call to action.
Don't be afraid to experiment with video marketing if you have not tried it yet. Videos have no limit, Contact Me Today to get a marketing video that converts. I make use of imagery, sound, voice-overs and message to craft an effective video that will compel your customers to patronize your brand and buy your product or service.
See a Few Example of Videos I've Done for Other Businesses and Companies Below.