You’ve probably heard of the term “Print-On-Demand” before, and I assume you already know what it is. If NO, then read on while I reveal to you what Print-On-Demand is, how you can get started with it, and how you can sell Print-On-Demand products in Nigeria or anywhere in the world.
What Is Print-On-Demand
Simply, Print-On-Demand is when you sell your own custom designs on varieties of products like (clothes, shoes, bags, phone cases etc.) The suppliers (print providers) prints your designs on the products and ship to your customers directly when they purchase from your online store. More like drop-shipping.
How Does Print-On-Demand Work and How Can You Get Started
With Print-On-Demand, order processing is mostly automated. When a customer places an order, all you need to do is click a button to send the customer product details and order to your suppliers.
You don’t need to buy inventory upfront and you only pay once a customer places an order on your store, hence the name “Print-On-Demand“.
The designs are being provided as a mock-up on your print-providers dashboard, where you upload your designs on a mockup (blank canvas) of your products, after which you can push the items to your online store, when someone visits your store, sees the products and likes them, they can order and pay for them. The image below is an example of one of my Print-On-Demand products.
These items were provided as blanks by the print-providers, I then went ahead to design the Isi Agu pattern, applied them on the mock-up given, and pushed them to my store.
Let’s say, the for the Isi Agu designed high-top sneakers above, the print-providers charge $32USD to print my design and ship to my buyers on my behalf, when I publish it on my store, I sell it for $59.00USD, keeping a profit of $27.00USD that is ₦9,865 Nigerian Naira. Here’s a screenshot of a few items I sell on my store.
Here’s a link to my Print-On-Demand online store which I created with Etsy.
How Can You Get Started With Print-On-Demand
This is the most important part you’ve been waiting for I guess, and sorry for all the long talk above, I just need to make sure you understand the concept by using real-life examples, as it can be confusing for beginners.
But then, if you still do not understand anything, the comment section is there for you to ask questions in areas where you are not cleared on. Okay, so how do you get started: There are some question you might need answers to before starting your Print-On-Demand business.
- How can I choose/find a print-provider?
- What kind of designs should I make?
- Which platform can I use for my Print-On-Demand online store?
How Can I choose/Find a Print-Provider
To answer the first question… You don’t need to meet the print providers or know them facially or even communicate with them to use their services, except you need to contact their support online regarding an order you placed or something. There’s an online platform that connects various print providers with different mockup products, these print-providers can be located in the U.S, U.K, China etc.
If you click on the image above, it will take you to the Online Platform I told you about known as Printify. When you sign-up with them, you will be provided a dashboard where you can see various blank mockup products to upload your designs to, connect and push to your online store, set your pricing and profit margins etc.
What Kind of Designs Should I Make?
Now, this particular part seems to be the hardest part of this business because not everyone is a graphic designer or have that advance technical background, but guess what, this is not an issue at all.
You don’t need to be a graphic design guru to create your own custom designed t-shirts, mugs, shoes etc. you just need to know how to click the mouse, as simple as that. There are a lot of free online graphic design tools to use to create stunning graphics that you can use that to sell custom designs people will love.
Which Platform Can I Use For My Print-On-Demand Online Store?
There are varieties of options to choose from, a lot of eCommerce platforms out there are literally begging for people to sell Items on their platform. example Amazon, Etsy, BigCommerce etc.
You can sign up with them as a seller, and start selling your merch on their platform. For most people who want to own their business fully, can create their own online store with shopping cart CMS systems like Woocommerce, Magento, Prestashop etc. This option usually is the best because
- You own your platform
- No monthly/yearly fees or commissions from sales you make, thereby by eating a tiny bit into your profits.
- You can customize and brand your online store as you want, with your own logo etc.
If you want this service, you can Contact me by on the Contact page of this site. Note: When you signup with Printify. On your dashboard, you can see the list of online stores and shopping carts you can connect your store to the platform, so that will help you decide which platform you can use for your Print-On-Demand online store.
That’s it for now, I hope you learned something, Please leave a comment and share this article if you loved it.